The village of Policoro (Pulecòre in the local dialect) is located in the Metaponto Plain, 3 kilometers from the Ionian Sea, in Basilicata.
The name derives from the ancient Greek Polychoron, Πολύχωρον. Situated a short distance from the ruins of the ancient city of Eraclea, important center of Magna Grecia founded in the VI century B.C., where in 280 BC the Romans fought Pirro. It was part of the region of the Siritide in proximity of Siris. From the Middle Ages it was developed a small urban center in the vicinity of the Baronial Castle.
Even if only a few steps away from the sea, the city of Policoro has for the most part an agricultural culture started in the sixties with the sugar factory and continued with time supported mainly by the cultivation of kiwi and strawberries. Only in the last few years there has been an increase in tourism thanks also to the recent construction of tourist works.
Between the more traditional activities and renowned there are those craft, linked to the peasant culture and pastoral. These activities that far from disappearing are instead flourishing again, and they are distinguished for the art of ceramics, porcelain and earthenware.